Types of audience

Demographic
The demographic is the age, race, gender, class, ethnicity and nationality of an audience. Grouping certain people together through their backgrounds instead of personal interest
Psychographic
The psychographic would be the audiences interests, beliefs and hobbies. This is within the personality of the audience, grouping together their similar interests.



Mass audience - often termed ' broadcast audience' Its those who consume mainstream or popular texts, such as soap operas and sitcoms. Media and communication that targets a very large group of people like women, men, children, adults etc..

Niche audience - This is a type of audience which is very small but specialised and influential. It is a small group of people with a very unique interest. For example there are programmes and magazines which may be about bird or train watching, gardening or fishing, aiming their audience at a very small, specific group of people
Michael Winterbottom was a man who directed small, niche independent films, such as 'I want you' and 'butterfly kiss'. '24 hour party people' was a niche film which became quite popular, this brought Michael up into the more mass audiences', where he created movies like 'Road to G