This is done now by using youtube, twitter, facebook, posters and QR codes. They use these for new advertising I'm order to make their movies aware to an audience. New media and technology has encouraged a wide variety of people to purchase smart phones these come in handy as they make us able to scan QR codes to find a website more easily. This is a short video which explains the uses and benefits of using QR codes.
I have made my own QR code which will direct you to a page which will inform you about the benefits of QR codes and Film marketing.
More on this - follow the film marketing on a particular thriller film - old media such as poster, TV campaigns are also used discuss these.
ReplyDeleteAlso trailers are often put on You tube to tease the audience prior to release. Websites are created so you can learn more about the film - create screen shots of this - yep - follow the path of a recently released film and how this has helped create hype and develop a larger audience
OVERALL FEEDBACK - definite improvement through good use of media technology - well done Kelly - next use soundcloud and linoit (take a screen shot and put link under screen shot). Your grade has moved to a high 'B' but I would need to see more research now and a few extra posts to shoe you are doing your own independent study - see me for ideas for extra posts
ReplyDeleteP17 Independent vs Hollywood
ReplyDeleteP18 History of opening sequences
P19 Conventions of opening sequences
Behind on these posts
Still more on Film Marketing - look at the info in 'Collect Work'
ReplyDelete