Media Institutions

Media institutions

Media institutions are known as the political and cultural conventions within a particular aspect of media. This also includes who is involved in the production, such as who's involved in the text, the advertising, entertainment and information services.  There are many media institutions, such as Sky, Fox, The Daily Telegraph. These all include their own producers, organisation or company.

 Values and ideologies are shown through the representation of media texts, this is what powerful institutions focus on in order to appeal to their audiences interests and beliefs, which helps them to influence their attitudes towards something. Large institutions such as the BBC and Hollywood would be able to influence the attitudes and beliefs of people world wide.

Conglomerates are used in instututions to broaden their company, Conglomerates are a mixture of company institutions. for example, Sky is an institution which includes Sky news, Sky sports, Sky movies and so on. This also creates a wider audience for this institution as the conglomerates seperate into different categories, making a Sky a more wider institutioon with a mass audience