Audience research

Audience research
This is a major part of any media company's work. This they have to do in order to find out who would be interested in their products. They use questionnaires, focus groups, pre-film screenings and they spend a great deal of time and money doing so.

The audiences are categorised into different groups:

Group A                                                                                 

-lawyers

-doctors

-scientists

-well paid professionals

 Group B

-Teachers

-Middle management

-fairly well paid professionals

Group C1
-Junior management
-Bank clerks
-nurses
-'white collar' profession

 

                                                        Group C2

                                                       -Electricians

                                                       -plumbers-carpenters
 -'blue collar' professionals

Group D

-Manual workers such as:

-Drivers

-post sorters

Group E
-Students

-unemployed-Pensioners